Todd Whitley on The Future of Media
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the future of analog and interactive digital media.Recorded February, 2010.
View ArticleTodd Whitley on New Media Evaluation
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how CMOs at non-profits should evaluate new forms of media. Recorded February, 2010.
View ArticleTodd Whitley on Search Marketing For Non-Profits
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the issue of the value of SEM for non-profit organizations.Recorded February, 2010.
View ArticleTodd Whitley on Non-Profits’ Reliance on Direct Mail Marketing
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the question of whether non-profits relay too heavily on direct mail marketing today.Recorded...
View ArticleTodd Whitley on Non-Profit CMO Mistakes
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on mistakes made by CMOs (Chief Marketing Officers) at non-profits in respect to online media...
View ArticleTodd Whitley on “Standard” vs. Custom Social Networks
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on whether CMOs and other marketing decision makers should launch their own social network platforms or...
View ArticleTodd Whitley on “Super Users”
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how “superusers” drive increasing levels of donations and other positive behavior for non-profit...
View ArticleTodd Whitley on Using Social Media to Motivate Customers
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how to leverage social media to motive customers. Recorded February, 2010.
View ArticleTodd Whitley on Lessons Learned From “Totally Baldacious”
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on lessons learned from this social media experiment. Recorded February, 2010.
View Article
